A reason for optimism?

At last! A reason to be optimistic…

 

Last weekend there was good news story for all of us in hospitality.

 

It was buried below the usual doom and gloom headlines of violent protests in London, East-West tensions and some interview that happened 25 years ago. All this just below an admission from the Pentagon that UFO’s really do exist and the fact that NASA has a 19-year-old female fully qualified astronaut. An inch of column space was given to the really good news that the Covid vaccines are extremely effective against the Indian strain of the virus.

 

This led top government ministers to declare that the program for reopening the economy is ‘on track’, making it unlikely that the schedule for 21st June would be at risk of not happening.

 

Blah, Blah, Blah!

 

But does this really change anything? There’s still no absolute certainty is there?

 

So, for my part I’m still cautiously optimistic that there will be a return to some sort of normality this year.

 

For me and for so many others in the hospitality industry, that means venues at full capacity with customers standing and moving around freely.

 

The ‘caution’ means that I won’t be betting my entire business future on this happening right away, but I will be taking action to make sure that we’re present to support our customers when they’re ready to take the gloves off and start really battling to drive footfall.

 

But I’m interested to find out what you think. Follow the link below to take our one-click poll on Facebook and let’s find out what the real mood is out there at the coalface.

 

https://survey.app.do/how-are-people-in-hospitality-feeling-right-now

 

Whether or not you’re ready to take a leap right now there are some simple steps that you can take to give your business a head-start with some simple digital marketing tools.

 

For just £2 for the first month, we’ll get you up and running with no long-term commitment – there’s no need for a survey to find out if that’s a good idea!