Mediocre operators are an asset for your business

At Hospitality Footfall we’ve recently employed a new team of Marketing Executives. 

These guys (mostly) create content for us and for some of our customers, post blogs to our website and give us a greater presence on socials. 

Of course, when you get to know new team members, inevitably you find more talent than you were expecting, and our team is no exception. 

One of our guys has considerable sales experience at the coal face of cold calling and he convinced me to allow him to canvass local bars and clubs, something I stopped doing many moons ago. 

How hard can it be, right? 

So, when you think about a young marketing executive taking on a temporary face-to-face sales role in Hospitality and actually knocking on doors, a few thoughts come to mind: 

“He’s brave” 

“Lamb to the slaughter” 

“Good luck with that!” 

The bar owners in our local area certainly didn’t disappoint! 

One owner insisted that our guy returned with a flyer rather than look at the information on our website via a tablet. 

We indulged him and proudly trotted in the following morning with (really cool) A5 flyer in hand only to be told that he was expected back the day before, so “come back tomorrow”. 

Now we all know what’s going on by this point, don’t we?  But just for the hell of it, our hero returned the following day only to be told, in an empty pub, that he (the owner) would need to speak with the chef, who deals with marketing. 

In another local (empty) pub our hero was simply told to “F**k Off!” by an owner, let’s call him ‘Chris’ (because that’s his name).   

Of course, we get it, Chris has probably had a tough time, like the rest of us in hospitality, and he’s bombarded by people trying to sell him stuff 24/7. 

Chris may want to adjust his filter though and remain just a little open-minded or he’ll miss the one thing that would make a difference and is a genuine opportunity. 

Perhaps Chris will read this email to the end?  Doubtful. 

So, here’s the thing, you’ve heard the phrase “you can drag a horse to water…”  right? 

Right now, in the Hospitality business if you need to be dragged to the water (customers) you’re probably flogging a long-dead horse. 

But if can you get to the water yourself, we are more than happy to not only show you how to drink but actually do it for you whilst you revive your dehydrated business. 

And if you can take that simple mindset shift to realise that there’s another way, you’ll put yourself in the top 10% of UK Hospitality Businesses – because 90% of your competition are still whining about how crap the world is and taking zero action. 

Did I mention that we’re offering our simple digital marketing tools, including 20,000 free emails for £2 for the first month, no contracts, cancel any time, full support (completely risk-free)? 

Timewasters need not apply. 😉