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I’ve seen this before.  In the early nineties the UK was in the grip of a nasty recession and hospitality was suffering.  For a brief time, I was working in a 3,000 capacity ‘big old boiler’ in Bristol, complete with twin scene nightclub and dual banqueting suites.  It was a monster.  As such it was… Continue reading Why promoters do well when everyone else is struggling…

At Hospitality Footfall we’ve recently employed a new team of Marketing Executives.  These guys (mostly) create content for us and for some of our customers, post blogs to our website and give us a greater presence on socials.  Of course, when you get to know new team members, inevitably you find more talent than you were… Continue reading Mediocre operators are an asset for your business

If you build it, they will come.  Err, no, they won’t!    So, so many times I’ve seen this throughout my career in Hospitality and Marketing.    Companies spend literally hundreds of thousands of pounds on fantastic new builds and refurbishments only to spend £7.50 on marketing.    They’ve been busy.    Busy building the… Continue reading The ‘Field of Dreams’ marketing plan

How’s your database?    I had a chat with an old colleague the other day who runs a couple of ‘Late Bars’ AKA nightclubs (but don’t tell anyone because nightclubs are mostly non-existent now, right?!)    He was telling me that he really wants to use our simple digital marketing tools to get ready for… Continue reading We’re all going to need new data.

At last! A reason to be optimistic…   Last weekend there was good news story for all of us in hospitality.   It was buried below the usual doom and gloom headlines of violent protests in London, East-West tensions and some interview that happened 25 years ago. All this just below an admission from the… Continue reading A reason for optimism?

Hands up if you think that it will be business as normal, whatever that is, on June 21st. Hospitality got another slap in the face from Boris at the end of last week just when we thought the end might be in sight and we were daring to dream, but what has really changed?  If you’re… Continue reading Business as usual?